sixtypoundhound
Joined 17 years ago
Joined 17 years ago
However, in the meantime, I wound up speaking with a diverse assortment of scum, villainy, and ineptitude.
Commercial ads aren't perfect but they represent a decent middle ground for content creators. And have a powerful moderating effect on webmaster behavior.
If you want a nasty experience, look at any non-sponsored digital eco-system which doesn't qualify for display ads. Things tend to get pretty raw in a hurry. (and most nice content creators stop wasting time and get regular jobs)
https://www.restaurantbusinessonline.com/financing/brief-his...
I don't think I've ever seen a bad Chick-fil-A...
They tend to target unemployed middle-aged managers, since that audience is often driven by ego to "be the boss" and has the disposable funds to pony up a large setup fee. I was aggressively targeted when I was laid off last year.
What they didn't know - until we got on the phone - is I'm the target prospect from hell. I certainly have the funds; however, I got them via two decades of finance and strategy work. Old habits die hard. Due Diligence? Don't mind if I do...
I was polite but I laid out my expectations in financial terms based on investments in businesses of similar size. Actual deals which I had managed. Made it clear I had the funds to deliver if they could meet my goals in writing.
They ran like hell.
Also a common area of abuse. There was a sandwich shop chain in the US where this got very ugly a few years ago...
And generally better for you than the major chains...
I'm not really sure what MacDonald's actually serves anymore... much less any of the others...
Most organizations lose 30% - 50% of their "mojo" with each layer of separation from an "engaged stakeholder". Generally meaning someone with equity or substantial profit sharing.
I'd also bet that the majority of their owners only own one business, which means they are even more engaged.
Compare that with the typical master franchise operator, who may be running multiple locations and multiple brands. Unless they have an awesome process and technology team, their operational efficiency is probably a full order of magnitude below the typical highly engaged Chick-fil-A...
(I've got a relevant audience, so not spam)
As that market gets shut off, we're back to aggressively using interruption marketing "shock jock" ads and auto-play video. Click now or forever hold your peace...
The problem with contextually targeted ads is there is no real guarantee of repetition and brand building...
I've had two of these in my career - extended stays in a role which is "naturally prestigious" but had minimal actual challenge or operational responsibilities. They're fantastic...
The first one (at about your age) I used to court my wife and read / think EXTENSIVELY about business and life. It let me get my shit straight before the next leg up.
Rolled off that into a super-intense turnaround role and fatherhood (also super-intense) which took about 5 years. At the end of that, wound up as an "executive caretaker" managing group with instructions not to disrupt anything while they sold the company. So 3 - 4 years of sideways action with no meaningful opportunities for promotion.
Which turned out to be a MASSIVE gift. My bosses basically didn't care what I did with my time, so I learned how to code (full stack + database management) on company time and leveraged that into a successful side business. They funded me through the low-return slog of learning a new industry and starting a new business....
THANK GOD they didn't make me a fucking VP....
It isn't easy but you should be able to clobber $5/hour. Two questions which my customers have never asked me:
- What school did you go to? - What country do you live in / are a citizen of...