senecaso
Joined 6 years ago
Joined 6 years ago
Best of luck to you and your team on user acquisition!
pricerunner is another site which operates in a similar space. We had plans to build out the price tracking and a number of other features, so that we would appeal more to users who had your use cases. Sadly, we weren't getting enough traction. We did have regular users from the EU, but we simply couldn't seem to get in front of enough eyeballs for it to matter. At least at first, I expect that a large amount of your traffic to a new site like this has to be driven by Google, and we failed on that front as well. I'm not an SEO expert, so there were likely many things we did wrong or didn't even do which lead to this situation.
re: a sales platform, that's a pretty big challenge to take on, which would require massive investment up front. Not sure thats a viable route for most. We did have plans to address the "without hoping to various websites" problem, as we identified that as problematic for users very early on. The solution was relatively simple, but required more money to build out. We simply ran out of funds before we could get there.
Still, there were problems with our solution that if addressed may have provided a better market fit. If we had had more runway, we would have worked to address them, but that simply wasn't in the cards.
I remember in once case, I found what appeared to be an escort service listing "models" on Shopify. It was super creepy. I needed to get in front of that one pretty quick as well, as it was turning up in results.
Seems he is indexing nearly 650k shops.
We spent time posting in forums helping people find items they were looking for, and we had a few posts here on HN that generated short-lived, explosive traffic bursts. I remember those days we had posts get picked up on HN, it was always an exciting night!
We were looking at influencers and getting our name getting bloggers to talk about us, but, again, without capital, our options were very limited here. I'm sure someone with more of a marketing background would have found a bunch of ways we could have generated organic user growth, but neither me or my business partner had that skill set.
If I were to do it again, I think I would try to get someone with a marketing background involved to help gain traction. Without that, even the best product in the world will die of starvation if no one finds it.
A few years ago, my partner and I built vendazzo.com (now defunct). It was an e-commerce search engine on products listed on Shopify shops (sound familiar? :)). At the time, we had > 100m products listed, and I don't remember how many shops we were indexing.. over 100k I think, but we had access to over a million. Overall, I think your approach is very similar to ours, but we managed to keep our costs lower. At the time, we were spending ~$550/mo, and our search times were under 300ms. We had established partnerships with a number of shops, and we had a few users, but not nearly enough. That's where the wheels came off. The site operated for over a year, but the monthly costs wore us down until we finally decided to pull the plug.
I still maintain that this is a good idea, and constantly have to fight off the urge to "try again", however, to do it properly, I think funding would be necessary, or finding some way to organically gain a lot of users.
Looking back, there are things I could have done to reduce my opex further, but in the end, it still wouldn't have mattered if I couldn't figure out how to acquire users.
Getting access to people's contact information would be useful at a later point in the process, but early on I think immediate feedback would be the most beneficial. Even something along the lines of a HN thread like this one would be enough engagement at first. In fact, perhaps that is even sufficient :)
Maybe we could just publish a dump, in a standard format (WARC?), at a well-known address, and have the crawlers check there? The content could be regularly updated, and use an etag/etc so that crawlers know when its been updated.
I suspect that even some dynamic sites could essentially snapshot themselves periodically, maybe once every few hours, and put it up for download to satiate these crawlers while keeping the bulk of the serving capacity for actual humans.