Joined 2 years ago
People complaining about a problem is a sign that (a) they are familiar enough with it to describe it to a non-expert (you), and (b) this usually indicates they have workarounds in place to surmount the issue, however difficult or non user-friendly they might be.
So any product you build must not only solve the core problem but usually require less skill than their existing workaround and make switching as easy as possible. You aren't competing against the problem. You're competing against the existing workaround.
People complaining about a problem is a sign that (a) they are familiar enough with it to describe it to a non-expert (you), and (b) this usually indicates they have workarounds in place to surmount the issue, however difficult or non user-friendly they might be.
So any product you build must not only solve the core problem but usually require less skill than their existing workaround and make switching as easy as possible. You aren't competing against the problem. You're competing against the existing workaround.