physicsyogi
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Software developer in machine learning and natural language processing. Physics PhD.
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There's also Frank Lunz's observation that many people form opinions based solely on the emotive content of the words (Russell conjugation [2]) they're presented with, regardless of the facts. [3]
[1]: https://en.wikipedia.org/wiki/Belief_perseverance [2]: https://en.wikipedia.org/wiki/Emotive_conjugation [3]: https://en.wikipedia.org/wiki/Frank_Luntz#Use_of_language
Apple seems to be.