nosedrip

Amazon's cost-per-mille prices are much much higher for this type of super targeted reach, so $2 a month is peanuts in my view. Nevertheless, it's a great idea to start offering people a choice in which they understand and have a choice to monetize their own data.

some great books you're mentioning here, I'd love to see your recommendations in an app like this, perhaps we'd need to move away from an algorithmic recommendation system, but rather influencers based on 'moods'? There is a radio station that works like this NTS, they even claim "not curated by algorithms", but still scalable and solid music. I love this concept.

DSPs are like dogs if you let them be: they eat all the budget, you want them to act like cats and stop eating when they're 'full'. If the outage causes budget to be spend in an accelerated way, this will probably mean less relevant ad placements.

GDPR still holds. The data can only be used in an aggregated from for advertising purposes within platform (facebook, insta, whatsapp) and not be sold to others. You have the right to have your data deleted upon request.