nfailor
Joined 13 years ago
Karma
21
Submissions
27
Member since
Jun 25
Recent submissions
Comment · 13 years ago
yeah upvotes must just be for humiliation's sake.
Comment · 13 years ago
someone with a little more time than me can probably find a full .pdf I don't have one handy but
http://www.amazon.com/Class-Through-American-Status-System/d...
data gathering is largely the problem there--so we address it through round about means.
Comment · 13 years ago
fix turf cutting yet?
Comment · 13 years ago
wells does same day ACH debits? when'd that happen?
Comment · 13 years ago
as someone who launched a marketing firm on the basis of copywriting I'm going to give you a spot or two of advice.
it's a service that's one of the first to cut when expenditure budgets get tightened.
the best skill you can develop is the ability to quickly write (and justify) scalable copy.
you'll get a lot more mileage out of just submitting copy corrections to established entities.
Comment · 13 years ago
I'm not entirely convinced that the pain of dating apps is actually scheduling the date.
Comment · 13 years ago
all I need to be happy is a bright set of color changing LED bulbs--you're lying to yourself if you think otherwise.
Comment · 13 years ago
which is a client-centric failure. convincing a small business (such as a kayak rental outfit) why that they ought to invest in targeted search [which would have a favorable effect] gets a lot harder when they're only pitched for the scammier side of things.
Comment · 13 years ago
that's actually still about mindshare though--that's why radio ads still exist. they catch you on the way to the store.
Comment · 13 years ago
yes, the ROI centric approach is problematic--but that's client side.
Comment · 13 years ago
again, that's a fundamental misunderstanding of the role of advertising.
http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20A...
Comment · 13 years ago
1) those are not advertisers, those are direct mailing etc., outfits. I think they're annoying too. I don't use them. If a client suggests using them, I suggest they find a new agency. I suggest you write a note to the CEO and discontinue your association with the brand. they pay attention to that.
2) might I suggest 'site:.edu'
3) it's not a fear, a critical mass of users won't pay for content.
Comment · 13 years ago
1. we do the best we can to target. you get blanketed by irrelevant ads for a myriad of reasons not limited to:
-lazy clients who don't understand their userbase
-ads for things you might be interested in being choked out by higher paying spots.
2. that's actually not an advertiser's job--although some of those elements may be part of a campaign. we live in an era where clients demand an ROI, they want a conversion stat, and that's what they base an ad buy on--we agree this is detrimental in the industry. we'd much rather present you with a product over a span of time. we'd much rather show a product to likely consumers.
I'd give you a treatise on the industry, but ogilvy did that:
http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20A...
3. that's also a client generated evil.
4. we've been making that sort of connection our entire history. content producers check too, they call it 'knowing your audience.' we're actually in the midst of a massive democratization. instead of five or six market research companies (or one TV research company, or one radio company) we're opening up. you can actually opt-out--that's never happened before.
5. so pay for the service.
not enough users are interested in baring the true cost of a service--hence the dependence on ad revenue.
Comment · 13 years ago
not even close to 'huge,' although my english syntax is a little rusty.
Comment · 13 years ago
I'm a Sagittarius and we're skeptical.