morrow
Joined 16 years ago
Joined 16 years ago
With Amazon, the reduction comes from the streamlined buying process - you provide your name, address, billing info, shipping info up front, thereby eliminating the overhead of that task from future purchases. It's also a one-stop shop, you don't have to think if they will have an item you want, as 9 times out of 10 they carry a version of what you are looking for.
With Hammacher Schlemmer, the reduction comes from not having to do really any research about products before purchasing. They offer a limited selection of tested products, so you do not have to consider alternative products, sellers, shipping methods, reviews, and are not susceptible to accidentally ordering a counterfeit product. The catalog format is also approachable, you can pick it up and read it and "window shop" without knowing exactly what you want or need.
So I would say not really laziness, just a shift in cognitive overhead from the product purchasing process to the product research process.
I think we do way too much stifling as a society as it is, and a lot of that has to do with people who gave up on their dreams for a safe existence justifying their decision by ridiculing others who dare to take risks.
In this particular case, I think it's safe to just take his story as fiction (even though some of it is true), since there are plenty of other journalists covering the same topic. It's just a shame that he felt he couldn't just tell Ira from the beginning what was storytelling and what was reporting, since his piece was so well done, and he really did not need to mislead or lie in order to be compelling.
I remember hearing in the excellent pixar documentary that one of the intentions behind this layout was to facilitate random interactions among employees, all sharing a common, open walkway.
Looking at the companies that control media today and trying to mold the environment of the web so that they survive is exactly backwards. Instead, I think the W3C should focus on creating the best environment for an open web possible, and let the companies that exist now adapt to it or be replaced by those who can.
Great job on the site, and thanks for making it - I've already added several books to my shelf.