mlmonkey
Joined 11 years ago
Joined 11 years ago
Once AI came along, I became like Captain Picard (RIP) and would just sit back and let the AI write all unit tests. "Try harder, make sure coverage is 100%". It was very exhilarating to sit back and watch the models churn away, creating 100s of lines of unit tests. Of course, I checked them all manually before submission ;-)
So (in theory) advertisers will lower their bids if they're not getting the desired value from the clicks; and over time some will migrate budgets to other channels (like "influencers"? shudder ...).
On top of these ads, creators are inserting their own ads ("this video is sponsored by ...."), so it's ads all the way down (like turtles).
Most people don't know this, but the Search Advertising auction is a black box. The advertiser just specifies a bid (the maximum they're willing to pay for a click); and the search engine promises that they will not pay more than that.
Here's a trick that Search Engines may (or may not, I plead the Fifth) use: the price an advertiser "i" who bid "bid_i" pays is bid_(i+1) * pctr_(i+1) / pctr_i where "pctr_(i+1)" is the predicted probability of click (pCTR) on the next lower ad; "pctr_i" is the predicted probability of click on the current ad.
Guess who calculates the pCTR? The Engine! In theory, if their pCTR calculations were 100% accurate, all advertisers would pay the minimum bid (which is typically $0.01)! Clearly, this is not desirable. So Engines juice the revenue by tweaking these pCTR values. Talk to anybody who works on auction mechanisms at a search engine, and you'll hear stories of how they tweaked these pCTR values.
Now you know why they released it just before the earnings call.... :-D
But there must be some compensation to be forced to become an unwilling participant in Musk's experiments! Otherwise what's the disincentive for these experimenters?