lukekc

Our core value currently is the 1-on-1 coaching, so the MVP app is meant to support the coaching service (and currently working on building out the content). Michigan has some great content, but it’s a different experience than having a coach or dietitian. It could be supplemental to a dietitian - sounds like this is the use case for trowway21. There are definitely people out there who want to do the diet with content/info only, and our service wouldn’t be a good fit for them.

Thanks for your feedback on finding the app disorienting - that’s helpful for us to know as we improve it moving forwards.

That's great! Look forward to having your wife on board

We've worked with our lawyers on this topic and so far we're in good shape. But it's definitely something we need to keep an eye on as we introduce new functionality / try out different marketing.

That language is intended to indicate that we’re not a physician, hospital, drug company, etc. - pretty standard for companies in our space.

But you’re right that, similar to drugs, dieticians, or physical therapy, we’re not a substitute for a doctor - in fact, one of the ways our users find is through referrals from their doctor.

The cost ($29/month) should be displayed both on our homepage and when the user gets to the payment screen in the sign up flow.

If this is a bug obviously want to track it down - where exactly did you click?

Also good thought on a pricing model that declines after the first several months - definitely something we're considering introducing.

Yup, this is the comparison we see - alternative is going to a dietitian, which is very expensive. Re: your other post on people potentially churning after 2-3 months - we've actually seen strong retention, but leaving after 2-3 months is certainly a use case we've seen as well. Those users tend to have gotten a lot of value from the product, and are also profitable for us - overall not a bad outcome

It would have some expanded functionality to take the place of the coach - it would give turn-by-turn directions each day on what to eat, and educate the user on how to avoid FODMAPs / other eating options. But it would have less customization (at least at first), and the user obviously wouldn't be able to get questions answered in the same way

We've actually toyed with having a version without the coach that's quite a bit cheaper (~9/month) - is that something you'd find more compelling?