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…doesn’t seem to be working then, because that’s pretty much how the ball rolls over there.

It’s speculation. Entirely different.

A billion different ideas could be spawn off of the crab chair even if the chair as a unit never makes it to market.

That’s the entire point though: to reach that design peak, you first gotta climb the mountain. What is the author’s proposition? We ought to skip a bunch of steps on the R&D ladder so he can get new products faster? This isn’t Samsung just vomiting phone designs hoping something will stick, this is far more important than that. Research is essential. Exploration is essential. Speculation is essential. Things like these take time and many iterations to perfect.