kathomuth

Joined 9 years ago

Karma
197
Submissions
48
Member since
Sep 27
Founder @SheerlyGenius
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Recent submissions

Comment · 8 years ago
I definitely see opportunities in the sport market now. I don't personally have a pain point here so it wasn't where my mind immediately went - but it has been great to see interest in new variants for people who seem to have the pain of wearing through their sports tights!
Comment · 8 years ago
Thank you! I'm glad you liked the video - and some of our corny jokes :)
Comment · 8 years ago
Thanks Jen - so glad you liked it. Videos are always so hard!
Comment · 8 years ago
From my perspective, I see a lot of R&D in the company's future, not to mention a need to invest in growth/marketing - things we wouldn't be able to do quickly, if at all without VC funding. But I'm curious to learn more about your perspective - can you expand on what made you think this was less VC suitable? Would love to hear as it will prepare me for what questions I might get fundraising!
Comment · 8 years ago
I wouldn't be surprised if this fiber was already used in space suits! But definitely a great application if they aren't already.
Comment · 8 years ago
Great conversation here. Unless you're going to a Costco, I'd say you'd be pretty hard pressed to find $1 pairs of pantyhose in the US or Canada (which is I'll admit where I have the most market familiarity). And even if you could get a "disposable" pair for $1, the problem generally is that you don't know when during that first where they might rip. Having your tights get a run mid day is a major inconvenience. It is why a lot of women say they no longer wear pantyhose. Not to mention the waste of the single wear product (which takes about 50 years to decompose in a landfill). I don't think everyone is going to immediately start investing in indestructible pantyhose, but I think there are very clear benefits for those that do.
Comment · 8 years ago
Comment · 8 years ago
Comment · 8 years ago
Interesting. I wouldn't expect hemp would have the tenacity as the fibers we're using. But reading more about it now, it looks like people are trying to do some interesting things with hemp in bulletproof. One challenge might be how fine the fiber can be made. But I'm going to look into it!
Comment · 8 years ago
From our conversations with customers so far, I'd say its mostly men buying for their wives/girlfriends - but quite a large number buying for themselves as well.
Comment · 8 years ago
Thanks Anna!I totally agree. We're definitely going to be going there. We wanted to start with sheers because that is where the problem is most apparent, and where existing products last barely one wear. But I agree, 40d pantyhose still rip - and need to be innovated as well!
Comment · 8 years ago
What a creative demo suggestion! My house is under renos right now, so I'm sure we have a belt sander somewhere...lol. Our fiber is highly hydrophobic.
Comment · 8 years ago
This is a great point. I actually used to dance, so I know the pain! I think this will be a great extension for us down the line. There are some different requirements with dance (extra stretch, and sometimes varying waist/foot designs), so I think we'd likely need a specialized sku - but something to explore.
Comment · 8 years ago
Will do!
Comment · 8 years ago
Honestly - the more I'm learning about this market - the more I'm thinking we need to launch a line / brand marketed just for men. The more you know!

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