grivescorbett

This is called capitalizing. Companies are not allowed to do it with R&D under GAAP. But it gets tricky when one company can build a factory, call it capex, and spread the expense over 10 years. Whereas another builds software infra and must expense 100% immediately.

I see no advantages over the sapphire reserve.

Thanks on my mobile. So revenue grows at 1.5x while R&D grows at 1.2x. Having that asset on your B/S looks pretty good over a few years.

Curious how this would change if R&D was capitalized. Of course it would just make ebitda a less accurate proxy for cash flow but we’d still be looking at it very differently.

Correct my bad, this is important :)

If it was an engineering role I’d definitely call it a brain teaser. But for say a marketing role, an interviewers wants to see that you understand the way money flows through the business and what the parameters therein are. Maybe it’s still a brain teaser but I would say it’s relevant to the job.

This isn’t a brain teaser. It’s market size estimation, I’m guessing this was not an engineering role?

Seems inefficient though, these days I really only navigate with Spotlight. Just hit the key command, type what I’m looking for, and hit enter. I don’t like navigating through any finder-like UI to access my files.

I agree 100%. So instead of saying “The web needs to be good! We need to spend time (money) on this!” Say “I ran an A/B test and the top of our funnel had an X% higher conversion rate when the page loaded in less than Xms. Here are my ideas for what analytics to cut to get us under that number. It’ll take some work but our funnel will improve and there’s an added benefit because all execs will view a unified report, which will ensure that all future business decisions are made with one standard set of metrics. This is win win win!”

Why not provide the bottom / top line impact of page optimization? Your business’s profitability is the most important thing to your bosses. They do not care about making the web good, nor should they IMHO. Your job is to show why both parties’ incentives are actually aligned, not opposed.

100% this. I've been through a BFA conservatory program. Having your work torn apart, respectfully, in public happens every single day. When I moved to the corporate world I was shocked that no one knew how to give or receive feedback. I've seen and given a few talks on how this activity can by applied in a corporate setting.

I’d like to read that comms doc... “how to explain to your client what happened on pre day.”

3 orders of magnitude difference in cost... I think we’re having the wrong conversations about taxes in the US.

Can spreadsheets not be documented in the same way that code can?