fairpx
Joined 10 years ago
Karma
802
Submissions
256
Member since
Aug 27
Recent submissions
Comment · 8 years ago
I work On UI/UX for B2B software businesses and the reason Isee for the problem is that the web is built by engineers. There has been a big focus on code quality, best practices, frameworks etc. But the majority of these engineers didn’t spend time on UI. This is definitely changing. 95% of our customers are great engineers that are seeing the value good UI/UX can add to their product and help deliver a better experience to their user. We’re in the early stages of this shift, but forward thinking engineers are already paving the way.
Comment · 8 years ago
Just as a side note: not every search engine is a direct competitor to Google. You can have vertical search engines serving a specific purpose. These can do very well by executing on a narrow use case. Something the Googles can’t do.
Comment · 8 years ago
Background:
I’ve been working with B2B SaaS companies for over 9 years now, helping mostly with product design.
Observation: One thing most companies seem to mean by ‘growing’ is getting more traffic. The big advantage of B2B software is that you can do very very well with very very small amounts of potential users flowing through your funnel.
Solution: The biggest thing I’ve seen contribute to B2B product growth is by far a focus on increasing conversion rate (instead of traffic generation). UX design plays a central part of this (Full disclosure, I run http://fairpixels.pro - a design firm for software products in this space, so I might be biased, but the data I see every day backs this claim up). Stating the obvious, but it’s a lot better to have 50 people visiting your website every day, and get 5 of those to subscribe to your annual plan, vs driving 200 people to your website but only having 2 or 3 join.
Map out your user flow. Where does your lead come from? When on your website, what does he/she see & do? What’s the one CTA you present them? Is your value prop clear? Does your CTA have the right color and is the placement right? Does the look & feel of your website communicate professionalism, trustworthiness, etc.
It’s sexy to think about driving thousands of users to your platform, but it’s more practical, useful and valuable to focus on those questions.
Comment · 8 years ago
It would be great if all these new regulations only applied to companies of X size. Scrappy startups with no access to good lawyers and understanding of these regulations are more likely to suffer vs the big guys who were the cause of all of these changes in the first place.
Comment · 8 years ago
I wish there was a way to have less tabs open. This will probably just encourage my bad habits of having too my stuff open
Comment · 8 years ago
Not sure what to think of this. Google & FB have internal frameworks and/or hackathons to encourage their own people to come up with ideas. After all the failed attempts of Snap (glasses, the redesign etc) to come up with some key new ideas, poor IPO, layoffs and other bad news, this seems to be a clear signal that screams: “we don’t have the smartest people working at our company. We need your ideas to save our future.”
Comment · 8 years ago
I’ve been interested in watch OSystems for some time. Would LOVE to collaborate with someone who wants to work on a sideproject. I run a UI/UX firm and want to contribute with design. Feel free to reach out if interested. Details in my profile.
Comment · 8 years ago
For us (http://fairpixels.pro) it’s actually the off-work connectivity. Slack, email, todo lists and all of the other tools make us pretty effecient and productive. But I’d love to see how I can boost social connectivity outside of ‘work’.
PS. We are hiring
Comment · 8 years ago
“In general” this would be something Zuck’s team can look at.
Comment · 8 years ago
Wonderful article and inspiring person!
I recently came across this talk of her, and highly recommend watching it: https://www.youtube.com/watch?v=Jlb77dDHIXQ she explains a bit about the history of her work.
One of the main reasons I find her so inspiring is that her work clearly shows why adding a great designer to a great team of engineers can result in ever lasting impact.
As a designer myself, I work with teams of engineers (mostly in the B2B SaaS Space [1]) who write great software but don't have the skills to design a delightful experience for their users. It's a shame there are still too many teams of talented engineers out there who don't see the importance of great design.
Comment · 8 years ago
It should be available world wide
Comment · 8 years ago
Was wondering the same thing. tnx for the perspective
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