awavering
Joined 14 years ago
Karma
55
Submissions
49
Member since
Sep 18
Recent submissions
Comment · 1 month ago
Toothpaste is a particularly high-margin product so it might not be the best example generally. COGS is generally the largest line item for CPG (or non-CPG products), and distribution isn't free either.
Toothpaste manufacturers can probably get away without advertising on FB/Goog, but I'm not sure that would work for other products or brands. It's not make-work to tell people about your product or service, although in markets with limited players you could see how a marketing arms race would drive prices up.
Comment · 1 month ago
"that $4.50 gross margin is stuffed into a system of relative inefficiency up and down the economy. much of it in 'nearly useless ads'." is easy to disprove because we know how much these companies spend on advertising (and marketing more broadly) and how much product they sell.
It's more like 25% of their budget.
https://www.statista.com/topics/7725/cpg-industry-advertisin...
Comment · 2 months ago
I like Jamie Wong's take on this too: https://jamie-wong.com/post/the-pit/
Comment · 2 years ago
SEEKING WORK - DATA INFORMED MARKETING & PRODUCT STRATEGY
Location: Boulder, CO & remote
Remote: Yes
Willing to relocate: No
Technologies: Google, Facebook, and Microsoft marketing stacks.
Résumé/CV: https://www.linkedin.com/in/albertwavering/
Email: [email protected]
Calendar: https://app.hellobonsai.com/s/shinyclick/30
Comment · 2 years ago
Location: Boulder, CO & remote
Remote: Yes
Willing to relocate: No
Technologies: Google, Facebook, and Microsoft marketing stacks.
Résumé/CV: https://www.linkedin.com/in/albertwavering/
Email: [email protected]
Calendar: https://app.hellobonsai.com/s/shinyclick/30
Comment · 2 years ago
Not the OP, but I pay for Bonsai because it does a better job of competitors of bringing a variety of tools together in a way that saves me time.
- Scheduling/calendar for client intros and meetings.
- Client info is then available to create a project.
- I track time to a project as I work on it.
- I invoice monthly or at the end of the project.
- Forms for collecting feedback and testimonials.
- Tax tracking for knowing how much I owe the IRS every 3 months.
It doesn't do any one thing outstandingly, but having a single point of reference for all my clients and my business interactions with them is really valuable. I looked at a few similar options (https://www.withmoxie.com/, https://www.waveapps.com/) but Bonsai beat them on functionality and usability.
The main part of Bonsai that I don't use is project management - that always happens in email/slack/asana/monday.
Comment · 2 years ago
Second that, am also on Bonsai.
Scheduling, quarterly estimated taxes, and longevity are worth paying for but I wish it wasn't so steep.
Comment · 3 years ago
SEEKING WORK | Product and marketing analytics
Location: Boulder, CO and remote
Website: https://www.shinyclick.com/
Linkedin: https://www.linkedin.com/in/albertwavering/
---
Need help putting your product or marketing data to use? Struggling to grow your website/app/marketing? I have over 10 years of experience working with developers and designers to measure and improve marketing campaigns and in-app user flows to acquire and retain paying customers. Past customers include software companies of all sizes: Google, Bonusly, Homechart, and many other non-software companies.
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Platforms: Google Analytics, Google Ads, Microsoft Ads, Search Console, Hotjar, Capterra
Skills: PPC, SEO, Digital Analytics, Marketing Strategy, A/B Testing, Voice of Customer Research & Implementation
---
Interested? Send a description of your project and what you're looking for help with to [email protected], or grab some time on my calendar here: https://app.hellobonsai.com/s/shinyclick/30
Comment · 3 years ago
Sorry to hear that.
You might like Amy Hoy, both for her business advice and practice; she has an autoimmune disease that strongly impacts the way she runs her company.
https://stackingthebricks.com/
What kind of analysis have you been doing? Could you write about your process as a way of attracting consulting clients or selling a guide (or both?)
Comment · 3 years ago
Yep. It's been the standard format for manually building SERP ads for a couple of years now.
There are also Dynamic Search Ads which automate even more of the process of setting up a campaign based on your current website: https://support.google.com/google-ads/answer/2471185?hl=en
Comment · 3 years ago
Digital marketing strategy and implementation.
10+ years of experience designing, measuring, and improving cross-channel digital marketing campaigns (SEO, PPC, social, email, etc.) to find and communicate with your target audience.
I've worked on some great projects through HN - get in touch and let's market your product or service!
Location: Boulder, CO
Remote: Yes.
Willing to relocate: No.
Technologies: Google Analytics, Ads, Tag Manager, and many more data and marketing tools.
Résumé/CV: https://www.linkedin.com/in/albertwavering/
Email: [email protected]
Website: https://www.shinyclick.com
Comment · 3 years ago
I think most people expressing this sentiment are referring to small scale homesteads or hobby farms, which I have found to be a great break from desk time.
Comment · 3 years ago
I largely agree, but I think there's room for small-scale operations to grow hard-to-transport food (mulberries!) while preserving local varieties and serving as a genetic repository. In a sense, it's insurance against failures and shortcomings of the global food system - it'd be more efficient to go without, but it's nice to maintain a backup system of plants, systems, and knowledge.
Comment · 3 years ago
"Falsehoods Traffic Wardens Believe About License Plates" :)
Comment · 3 years ago
A friend of mine uses https://kajabi.com/ and seems to like it.
[email protected]
www.shinyclick.com www.albertwavering.com