austinpena

What’s your experience?

Off the shelf click fraud software (for search) has never been ROI-positive for me when I run in A/B tests.

Fou analytics is a fun tool though for social/native etc

Page rules should do it

are you caching the HTML response or just the assets?

unlikely but they should check their invalid click rate to be sure

A few things to determine if what you're experiencing is actually Google "being dead"

1. Check your search volume. Use Google Trends or the method I will share below. 2. Check how you spent in December vs how you spent during a previously great time. Understand if it's a volume issue or a conversion issue 3. See if anyone new entered your auction. If they did, find out what they're saying

-- 1a) Search Volume

Checking search volume: In the era of broad match, this is one of the most underrated approaches to diagnosing issues. Take a look at your `search exact match impression share` relative to your impressions on a few of your top keywords. Then measure out if search volume for your business is actually decreasing. Then, use the following rubric to diagnose futher:

1. Not decreasing. Move on to the next item 2. 5-10% decrease and competitive auction. If you have a decrease AND a competitive auction, a 20% drop in efficiency could be explained. 3. 5-10% decrease and a not-so-competitive auction. If this is the case, the drop in volume may not be what's causing your issues.

-- 1b) Click volume

Check your exact match impression > click rate. Similar to the last approach, this helps diagnose if there are SERP feature changes which could decrease the amount of clicks you're receiving despite demand remaining flat.

If this is the case, take a look at the SERP and find the new winners.

-- 2) Segment comparison

Compare December YOY and see what changed. Are you serving to a different age range? Different search term mix? Increased spend to search partners? Are the headline combinations which are serving different?

-- 3) Auction changes

Have you checked your auction insights? Are new competitors being more or less aggressive? If so, what are their headlines? Are they offering an easier booking experience than you are?

And... if Google is actually dead, you might try:

1. Meta ads. Turn off audience network, make sure you've got the conversions API set up, and see what happens. Expect leads to be lower intent. Make your creative dead simple. "If you're looking for kid party entertainment in Northdene..." Start with $20/day optimizing for leads.

2. Improve your form. I see typeform-style-forms do better than the long one you have.

3. (Maybe) If you don't already track `closed (won)` conversions into your google ads account, that could help. I find when I start tracking which searches turn into deals, I can restructure my account to de-prioritize the junk leads.

4. (Maybe) Add a soft form to each of your service pages. Basically an embedded form which starts by asking people softball questions like "How Old Are The Kids At Your Party." Once people start a form they're much more likely to complete it, even if the questions are very basic.

5. (Maybe) Add a way to give a phone call. Phone call leads convert 30-50% better in my experience. But, this isn't an option for every

I have an SSR Astro project. Using Fly makes my project fast.

For dynamic data I use SWR.

I could use Cloudflare workers but it doesn’t play so nice with Astro.

I also have a “form submission service” where I receive a Post and send an email.

I need maximum uptime to avoid revenue loss.

It’s a go service so I deploy ~6 machines across the US to ensure I don’t drop any requests.

I haven’t had downtime in years.

M4 Mac Mini with 16GB RAM is doing a "good enough" job of editing 6k raw footage in Premiere for my team. I'm surprised to say I'm content with the 16GB of ram so far.

Edit: This is in contrast to my M1 Macbook Air with 16GB of ram which would stutter a lot during color grading. So definitely feeling the improvement.

Mine are fine.

I'm very grateful to this post for introducing me to sliceutils to create a map from a slice. I think that's a very elegant way to create nested models given a parent and child struct.

Their tool is priced too expensive to be used for marketing purposes in most cases.

I'm curious where this fits in relative to streamlit which I use heavily