amirn

"visceral filters occur first" - Agreed.

Except girls only see the photo of the last guy remaining - so all they have to go on is the answers ;)

Eharmony is a great site. But it's aimed squarely at people looking for serious relationships.

We're looking at people who aren't necessarily at that stage yet.

What do you mean?

Thanks. Appreciate it :)

Thanks!

Agreed that what we're doing might not be viewed as PC. But the opposite argument - that women and men are the same, doesn't make any sense.

Thanks for the feedback, we'll look into it!

Not sure I get how the example relates to the point your making. But agree 100% that Western culture is not the be all and end all.

It is the market we're playing in though...

Yeah, they came out of SW London halfway through 2012 if I'm thinking of the right group. There's a few different sites that seem to be converging around the same idea.

Exactly!

Funnily enough, we've found if you make it enjoyable for women, it's more enjoyable for men.

It's true that some guys will get the harsh end of the filter stick. But with this method it's easier to know where exactly you're failing. If you get knocked out at first selection each time - you need to improve your answers. If you get to the end repeatedly but have no luck - maybe a better photo.

Dating sites definitely position themselves well to women, but that's more a marketing thing.

Almost every site is designed symmetrically. Even though guys and girls have vastly different experiences on said sites, they go through the same process, and have the same functional options. Hardly 'designed' for women...

The notion of 'matchmaking' is a bit of a misnomer - we consider ourselves a fun way to meet people, an introduction. There's no substitute for meeting in person to determine chemistry.

Also, it's called 7pm Anywhere because the active part of the site starts at 7pm :)

That may have been the inspiration... though in Oz it's called The Perfect Match ;)