aaronwall

One of my buddies that got into SEO a half decade before I did mentioned the copy and paste rankeroo stuff was real popular back in the days of Infoseek, Altavista, Excite, Lycos and similar.

Google looks for the canonical version of a document and then deduplicates before returning the result set.

You can add &filter=0 to the end of the search URL for a particular query to turn off the duplicate content filters.

An old school spam technique for some affiliates in the early days of Google was to buy a high PR link to their affiliate URL so that like site.com/?aff=123 would be the default version of the homepage & the branded searches for the merchant would then owe the affiliate the commissions until the rankings shifted again.

Very easy to post things on Reddit as a marketer, particularly when working with a small group who can respond to each other to season threads. Plus you can pay trusted Reddit account holders to post items for you.

The design is too monochromatic.

Back in the day a friend mentioned you could choose what version of a phrase you wanted to make the canonical for a search autocompletion by embedding a broken image call to a SERP page for the version of a keyword you wanted to be more popular.

Google has tons of ways to identify real users versus fake users. And lots of the fake it until you make it efforts leave statistical outliers that can lead to ignoring or smoothing away much of the benefits, especially if there is no fire following the smoke trail.

Sites that have a poor user experience by design create the ranking signals for their own demotion by such design. Get a lot of traffic from search with not many people liking the destination page and that ranking will quickly go away.

People are not required to live in the biggest & most expensive cities in the world. Doing so is a premium good. Removing the pricing signal just turns everything into a lottery and/or lowest common denominator practices demonstrating the tragedy of the commons. Sorry your neighbor has mental health issues, uses meth and screams as they throw stuff against the wall at night. Hope you got a good night sleep!

When I got started on the web I moved a couple states over to live with a friend who was going to college. We lived in a mobile home & our rentier extractor landlord captured like $110 a month. I was able to spend little time doing work I didn't want to do in order to pay rent & could spend a lot of time learning.

High rents can offer some level of exclusivity and give people an opportunity to express their values, what they value, and how much they value it. There's a reason that most people who are in subsidized public housing end up wanting to move away if they can afford to.

They could have charged a review fee to have an appraiser visit & make accurate price estimates & then let the homeowner keep the Zillow certified valuation label if they don't sell it to Zillow.

Some of those were even formally recognized as revenue trading agreements to show growth.

Big brands have the ad budget to advertise. That drives awareness. If they have offline stores, those can be thought of as both destinations AND interactive billboards which drive further brand awareness and demand for branded searches.

Many of the top search queries are navigational searches for brands.

And so if tons of people are searching for your brand then if there is a potentially related query that contains the brand term & some other stuff then they'll likely return at least a result or two from the core brand just in case it was what you were looking for.

Google takes 45% revshare on YouTube. Some videos that were demonetized still show ads, so on those Google is taking 100%.

I've seen mid-roll ads on songs on YouTube.

Hosting costs & delivery costs (per byte) drop every year. Every year their compression gets better. Every year their ad revenues goes up. YouTube ad revenues have been growing at something like 30% a year for many years.

I think one reason Google doesn't break out YouTube profitability is because as soon as they show they are profitable they end up getting some of their biggest partners (like music labels) using those profits to readjust revshares.

Also if Google claims YouTube is not profitable they can be painted as the victim for extremist content or hate content they host, whereas if they show they were making a couple billion year a year in profits these narratives would be significantly less effective.

Core search ad prices haven't really been falling yet Google blended click prices keep falling about 20% a year while ad click volume is growing about 60% a year. This is driven primarily by increasing watch time on YouTube and increasing ad load on YouTube. Google blends video ad views in with their "clicks" count.

Worth mentioning a couple factors related to this. You couldn't turn location data on for any service external to Google without also having it turned on for Google & even when you had location services turned off for Google sometimes they still had it turned on anyhow.