Wonsize

I will allow you to be my happy roman slave while I pursue my great aims and goals.

You shall be unburdened of ambition.

I have heard reports of incidents similar to this one from several of my friends. There is some undeniable "spookiness" going on. It may or may not be Facebook using the mic.

There are possible confounds:

1. The algo's are that good, meaning that the spookiness is explained by them having other data (say about your peer group) and then knew that you wanted that gourmet coffee press that you and your wife talked about, before you talked about it.

2. We may be unaware of the sheer number of times we are being targeted on the web.

So add in a salience factor where you are targeted millions of times, by pretty good algos, and then only notice the ones where there is that coincidence that lead to a feeling a "spookiness."

I am sure that explains some of these... but I am still left unsure about the mic issue!

There are a lot of scammers out there around this area. Unfortunately this is not an area that is easy to outsource. If you try, you usually end up paying somebody £5k, of which they pocket £1k for non productive ads. But fortunately it is learn-able with the old college try.

I run a very successful agency. I don't do consulting, but if you put your email address in your profile I'll give you a 5 minute assessment.

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What scope are you looking at? UK only, or other geo's too?

What scale is meaningful for you? £1m rev? £10m rev? £100m rev?

What are your #1 or top sku's in terms of popularity / profitablity ?

Who are your closest comparable companies? we have "Boll and Branch" here in the US. are there others that have brand awareness in UK?