Metatron
Joined 14 years ago
Joined 14 years ago
It's no defence to just hold up a shield of good behaviour within another realm of business.
Personally I'm torn on the actual issue anyhow. I'm trying to see why a private company like Google is bound to any degree of public duty on its own websites. Are search engines special domains where the owners can't advertise their own products above and beyond all others?
Yes Google have search dominance, but it's a free service, there should be no pressure on Google to weaken their self-advertising on a free platform. Instead the onus is on its competitors to offer compelling reasons for searchers to use their platforms over Google's.
Share option on my phone lists the push near the top. Desktop notification through a Chrome extension gets them to my desktop.
Works the other way too.
So I can get texts, calendar events, links, pictures, everything to my Chrome. And then even reply to texts, or send links back to my phone from Chrome. Easy.
With the help of IFTTT I can even get smart notifications to both, like latest sales of interest to me.
Plus it's fairly obvious that name is a small factor in success. A simple, original name (Google!) is simply best practice.
Board with each team member's output being tracked through stages from pitching to external sites, to progress on internal pieces and projects.
Research pieces, PR, opinion, news updates etc. And now we're expanding into video too.
We run our main site which is a SaaS business, and then we also have a supporting content site, basically an online magazine pitched at our target demographic for the SaaS side. Let's us show that we're experts in our field and funnel into the business.
But then sites will support themselves through alternative means, some better, some worse, than the ads we used to have.
And the ads we will still get, on or off the internet will be less informed of our behaviours, resorting to meta-tactics to grab our attention besides simply being relevant to our interests.
As much as I hate the way ads can be displayed to me, I like it when they're relevant to my interests, I like it when I can peruse a quality site that exists because of ad revenue. And I know that I can seek out the ability to block the more annoying ones.