IridiumFX

that is brilliant: Apple Music has ads about the Apple music service. Apple Arcade about the arcade service. The App store about App store deals. Apple Card about the Apple Card product. Ok, note taken.

Now checking my android phone, main screen just there on the top ... oh hey google in a multicolor G ...

yes they both qualify as adaware. The difference seems that the Apple approach is at least context-aware. You don't get random ads or suggestions system-wide. You get ... newspaper ads in the newspaper app, or music ads in the music app.

I honestly wish we had the same on the android front. Google is decidedly much more invasive these days

It’s a thing born in google. It shows. The reasoning behind problems and solutions is so abstract that makes for a beautiful paper or a nightmarish reality. In the ‘80s there was a little known machine, called the Commodore Amiga. Paths were addressed by a volume:folder/file schema. Apps had logical volumes too (progdir:) and the os injected others (env: temp: fonts: ..) guess what? Just use that schema and control what an app can access or not. If you don’t give me a volume for a disk, I cannot make my way to it if it’s not collated into a mountpoint thing