DanBC2
Joined 14 years ago
Joined 14 years ago
(http://sciencedemonstrations.fas.harvard.edu/icb/icb.do?keyw...)
But I'm trying to be more a "critical friend" rather than just "negative". I realise that I don't yet have the right balance.
Soylent is being sold as something that you can eat for every meal. You can argue that most people aren't going to do that, but that's how Soylent are selling it.
Soylent claim, unambiguously, that it is safe for everyone. People with Crohn's disease sometimes need to eat a liquid feed. Is Soylent safe for them? Because Soylent claim that it is safe for them, and that it'll provide them with optimum nutrition and bring them to good health.
It's a shame that they (and many of their prospective customers) appear to be unaware of the existing liquid feed products.
Eventually they claim they'll tailor the product for each individual. That'll be interesting. Maybe combine it with life planning for exercise and healthier eating? People could wean their selves off junk foods (subbing Soylent for those) and tapering in better food.
Because they're selling it as that. Perhaps Soylent could consider reading these threads and improving their website information?
>Also, it doesn't have a single ingredient list. It's been stated several times that the measurements would be modified according to each individual that would use Soylent.
This version of the product comes, I think, in just two forms, Male and Female. Ingredients are crucial. (Perhaps a legal requirement? I don't know about the US market.) Certainly a list of ingredients for the base product is possible.
It'll be interesting to see how Soylent do the tailoring to each individual. It'll be interesting to see what information they use to do that modification.
How do you know?
So far I haven't seen any sign that they have any idea about what going on in that domain.
There's a bunch of stuff about "Hey! What if food was a simple easy liquid?" - well, fine, except that's been in existence for many years. There's some stuff about "optimal health" - which is a bit scary when you have a bunch of people with (as far as we can see) zero medical knowledge, zero dietary knowledge, and zero nutritional knowledge. Apart from what they've got from Wikipedia. And then there's the "Soylent will feed the world" - except we've been trying to feed the world with similar products for years and there's still a problem.
For the world hunger stuff: Who are they selling to? Charities and NGOs? The WFP and UNICEF? Will they just sell the raw product, or will they sell distribution too? What makes them better than whoever the WFP / UNICFEC are buying from?
This is why it doesn't feel disruptive. Most disruptive companies see what other people are doing, and target the inefficiencies or target what people want done differently.
Soylent claims to be different, but is the same as existing products (but with much bolder claims and much less quality control).
Everything I've seen with Soylent so far feels very rushed, and not thought-through. MVPs are fine for most things, but I'm pretty cautious about what I live on.
Most YC startups are not going to cause you direct physical harm. Soylent might. And I'd be fine with that if they had stuck to the original self-experimental approach. But they're not. They saying, clearly, unambiguously, that the product is tested and is safe and is safe for everyone.
It has some fibre, but it's missing solids. Who knows if that's important or not?
They claim it has a long shelf life. I'm not sure what they're doing to maintain shelf life. Vitamin C, for example, has a short shelf life. Soylent aren't saying how long the shelf life is, or which nutrients might degrade sooner.
That's the kind of thing they'll need help with. Sealed containers, maybe with weekly supplies per container, dark light-proof containers will help.
(While I'm strongly anti-Soylent, I'm trying to be more constructive.)
Liquid feeding is not new. Many companies do it already.
Liquid feeding for developing world also isn't new. There are a number of foods developed especially for that market.
Here are some of the competitor products:
(http://ensure.com/) Ensure
(https://www.nutricia.co.uk/fortisip//) Fortisip
(http://www.complan.com/) Complan
(http://abbottnutrition.com/brands/abbott-brands) Abbott Nutrition Brands
These are big companies. They have dieticians and nutritionists working for them. They have established manufacturing channels sorted out. They supply a known, quality product to a variety of sources. They have existing contracts with big customers. They have expertise in selling to healthcare markets.
Note also the caution they use when describing their products - they don't claim that these are suitable for anyone. They certainly don't suggest that you stay on a liquid diet if you don't need it. They strongly suggest doctor's supervision.
Soylent claim to be interested in the developing world markets. About 20% of the world live on less than $1.25 per day. (http://povertydata.worldbank.org/poverty/home)) And the main ingredient of Soylent is water, supplied by the user. About one billion people don't have access to clean drinking water. (http://www.who.int/water_sanitation_health/mdg1/en/index.htm...)
The World Food Program and UNICEF have some information. (https://www.wfp.org/nutrition/special-nutritional-products) -- see how cheap they're aiming for?
It's your body, and what you do with it is up to you. But Soylent are being irresponsible by selling this product as "safe", for everyone, as "tested", when it hasn't had any testing, and we don't know that it is safe, and we do know that it is not safe for everyone.
And this is the company selling most of the ingredients for these various nutri-stuffs (http://www.dsm.com/en_US/foodandbeverages/public/home/pages/...)
Good Luck and everything, but I don't think they have any clue what they're doing, or who the established competitors are.
(Using secondary account because I'd set noprocast a bit too long)
Ritalin is nearly 60 years old.
I use it if I set noprocast to a weirdly high number.
(http://news.ycombinator.com/user?id=DanBC)
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