ADominic

I tend to agree, everyone knows how to ride a bike and learning to row without injuring yourself, even on a machine, takes time. I wonder what % of people with rowing machines at home, c2 or otherwise, are current/former rowers vs crossfit, regular gym goers, etc

Was this always the case for Peloton though? They could expand to allow their platform to work on other equipment later but there might be enough early adopters to support hardware sales to start. Also, bikes are far more common first purchases for home exercise equipment so there are probably many more bikes collecting dust at home than rowing machines

also a former rower - I don't think we're the target market. If you've never touched an erg, it might not really matter whether you start on a C2 or not. And I'd guess controlling the hardware also gives them more control over the entire user experience + their own costs.