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"Woke" has nothing to do with it. That's a completely separate thing. Also, it doesn't exist. Black people don't use it anymore ("woke" came out of AAVE, before it became something for Tucker Carlson to trigger the right with) and most ardent leftists recognize that "woke capitalism" is strictly a performance.

Companies aren't going "woke" because they want to impose blue-state social justice on the population. They're doing this because (a) it's a way to make themselves look better in a country that is 2:1 against racism, sexism, transphobia, et al, without actually changing anything about how they operate, and (b) this "woke"/CRT bugbear is just another tool the very rich use to divide working people against each other.

Ageism is similar. Nothing makes capitalists happier than for us old working people and the young working people to hate each other. But we shouldn't. We're on the same team.

To be honest, the old people who are obviously fading might be an easier sell to bosses than the ones who are 50, 60, 70+ and still rock solid, because with them, you really have to wonder what went wrong that they're still in the running for subordinate positions. (I mean, there could be—often are—a million reasons why an excellent person's career might go sideways, but bosses aren't usually the forgiving type. They still want to believe the system works, because they are the system.)

Bosses want to feel young again, but they also know that workplace subordination is humiliating and that older people are likely to have figured this fact out, while young people still think they're going to be invited to join the execs within 3 years (which the vast majority of them won't).