I for one don't want a startup investing my retirement fund. I just want to see a list of names that I know (Vanguard, Goldman Sachs...) that I can choose from. If you are providing regular funds as options I would make this abundantly clear and I would push your own investment strategy to the backburner. The core value-add that you are offering is making 401Ks easier for businesses.
The really scary thing is this whole page - https://captain401.com/investment-philosophy
I for one don't want a startup investing my retirement fund. I just want to see a list of names that I know (Vanguard, Goldman Sachs...) that I can choose from. If you are providing regular funds as options I would make this abundantly clear and I would push your own investment strategy to the backburner. The core value-add that you are offering is making 401Ks easier for businesses.