As expected this is going to have a negative affect on ad revenues but what people forget is that publishers won't just accept lower revenues.
They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content.
That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headlines and misleading content if they know they've got users locked down and dont have to worry about them going to other sources as much.
But, on the other hand microtransactions are going to make content even more click-baity in order to convince users to pay for the content based on a headline and abstract.
They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content.
That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headlines and misleading content if they know they've got users locked down and dont have to worry about them going to other sources as much.
But, on the other hand microtransactions are going to make content even more click-baity in order to convince users to pay for the content based on a headline and abstract.