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Comment by conradwa

Hey all, a lot of people I speak with imagine a "launch" as a single email you send to your audience. The effect of this is quite suboptimal–it doesn't build anticipation or give you data about what's resonating.

We recently went through 100's of online course launch email sequences and pulled the best types in one place (I've seen data on hundreds in the past year). I'd argue a similar set of emails could apply to any online product you're launching. That said let me know what you think here.

parent conradwa 11 years ago

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