Or it says that there's an untapped opportunity for low friction, micro-transactions instead of "ads" or full-fledged purchases on unknown websites.
It's clear by now that ads are for lazy. If your plan is to monetize your site with ads, today just like 10 years ago, you lost.
Edit: surprised by the negativity on her reaction for _hacker_news. She's rebuffed by the $ and time investment for a single song ("unknown website, takes time to create an account, multiply by times she wants to buy a song). As she says:
> and not enough to pay to risk giving my credit card to an unknown third party.
It's clear by now that ads are for lazy. If your plan is to monetize your site with ads, today just like 10 years ago, you lost.
Edit: surprised by the negativity on her reaction for _hacker_news. She's rebuffed by the $ and time investment for a single song ("unknown website, takes time to create an account, multiply by times she wants to buy a song). As she says:
> and not enough to pay to risk giving my credit card to an unknown third party.
This is a UX challenge, not some morale lecture.