I'll ask the uncomfortable question: How conscious are you of how this tech will be abused as a pure advertising medium and how annoying and ugly this potentially will be for users? And how concerned are you by that? Popups were useful once upon a time.
OT: the scrolling hijack for the animation in the middle of your site is really annoying.
OT: the scrolling hijack for the animation in the middle of your site is really annoying.