It shouldn’t be. "brand equity" is the issue that’s wrong with today’s market.
Often I can get the exact same product to a far cheaper price if I’m just willing to accept a cheaper-looking label.
And, while that’s very popular in Germany, and led to the rise of Aldi, Lidl, etc, it’s not enough.
Brand equity, as you call it, is the effect that we trust companies based on irrational ideas. That’s actually bordering on violating the EU advertising laws (you can only advertise stuff that is directly related to the product, you can only say stuff that is true, etc).
It shouldn’t be. "brand equity" is the issue that’s wrong with today’s market.
Often I can get the exact same product to a far cheaper price if I’m just willing to accept a cheaper-looking label.
And, while that’s very popular in Germany, and led to the rise of Aldi, Lidl, etc, it’s not enough.
Brand equity, as you call it, is the effect that we trust companies based on irrational ideas. That’s actually bordering on violating the EU advertising laws (you can only advertise stuff that is directly related to the product, you can only say stuff that is true, etc).