Ask HN: Is Pando doomed?

For a while it seemed like PandoDaily might rise to the level of some the big tech news sites (recode, TechCrunch, Ars Technica). Heck they even got mentioned on season 1 of Silicon Valley. But they have put up a pay wall and now charge $10 a month for access, which seems outrageously high given that is the same amount the Economist asks for. It seems to me that within a year or two they will likely be defunct.