A few months ago I decided to begin moonlighting as a consultant. I put up a website (https://www.parkandeaton.com), started a twitter/facebook account, started a high-level technical blog, started a Meetup, started attending Meetups, and handing out my business cards to business owners who will take them.
I am interested in two things typically: security and usability auditing for smaller companies who don't have the staff or knowledge to do this themselves. I am also interested in optimizing the run-way for small companies who have no technical run-way (using docker, vagrant, etc.)
So, to appeal to small companies, I keep a high-level blog and post links to the stuff on twitter and facebook. This generates little to no attention.
In my experience, there are tons of companies who /need/ security/usability auditing but I don't know how to reach them. There are also tons of small companies who could use run-way optimization but I don't know how to reach them. Letting them know they need something has just resulted in defensive attitudes. So I can't figure out how to show my usefulness without forcing someone into (what they feel is) a corner.
If you've ever tried marketing your services to small businesses who tend not to even be aware they /need/ your services, what have you done? How can I get my blog (which is geared toward very high-level technical tips) more traction among a crowd who isn't necessarily looking for technical information? And ultimately, how do I get my first clients (who are not looking for a new Wordpress site)?
I am interested in two things typically: security and usability auditing for smaller companies who don't have the staff or knowledge to do this themselves. I am also interested in optimizing the run-way for small companies who have no technical run-way (using docker, vagrant, etc.)
So, to appeal to small companies, I keep a high-level blog and post links to the stuff on twitter and facebook. This generates little to no attention.
In my experience, there are tons of companies who /need/ security/usability auditing but I don't know how to reach them. There are also tons of small companies who could use run-way optimization but I don't know how to reach them. Letting them know they need something has just resulted in defensive attitudes. So I can't figure out how to show my usefulness without forcing someone into (what they feel is) a corner.
If you've ever tried marketing your services to small businesses who tend not to even be aware they /need/ your services, what have you done? How can I get my blog (which is geared toward very high-level technical tips) more traction among a crowd who isn't necessarily looking for technical information? And ultimately, how do I get my first clients (who are not looking for a new Wordpress site)?