It's impressive, really. This is the year that I've really started to see Teslas around here (Boston- there's a showroom in the Natick Mall). On the one hand, the car is risky: expensive battery, limited range / charging options, luxury car service cost. On the other, they found a niche: the coastal rich who are willing to use them as their daily commuting car.
They are cheaper than Maseratis, which I've also been seeing a lot of lately. When looked at this way, people are willing to take the risk on the cheaper car. Even so, if car sales are a zero-sum game, I think BMW is the one being hurt by them the most.
They are cheaper than Maseratis, which I've also been seeing a lot of lately. When looked at this way, people are willing to take the risk on the cheaper car. Even so, if car sales are a zero-sum game, I think BMW is the one being hurt by them the most.