The article is spot on. In tech, cultural fit means one of several things. Some time ago at a company, we were considering candidates when the most senior software developer left. We went through two weeks of interviews, and I recommended we go with the strongest technical candidate because his experience was very obvious. The employer flat out said that he wouldn't fit because he was too old. When I raised my eyebrows he immediately backtracked to say that he meant that the culture was so different, I got out of there as soon as I could. The guy that was eventually hired because he was 'nice' even though his technical skills were weak was fired six weeks into the job and left a mess that took six full days to 'fix', until we discovered the changes he had made to how things were stored in the database without considering the full implications.
I've also had it happen to me that I pass every technical interview, and then when I meet the team, we'll go for lunch and they'll order beer and I get an orange juice. Drinking comes up as a subject and since I don't drink alcohol my lack of craft beer knowledge somehow becomes the subject of my interview. Needless to say, I've always been rejected at these jobs. Another one is hobbies. I've a family and my commute is LONG, to the point that I don't even play PC games anymore. Hobbies come up, I have none, and I have no intention of lying to get the job. I've learned since that these are companies I don't want to work for. I've gotten along with everyone at every job I've had, so I'm not intimidated by these, but every one I've had has been utterly pointless.
I've also had it happen to me that I pass every technical interview, and then when I meet the team, we'll go for lunch and they'll order beer and I get an orange juice. Drinking comes up as a subject and since I don't drink alcohol my lack of craft beer knowledge somehow becomes the subject of my interview. Needless to say, I've always been rejected at these jobs. Another one is hobbies. I've a family and my commute is LONG, to the point that I don't even play PC games anymore. Hobbies come up, I have none, and I have no intention of lying to get the job. I've learned since that these are companies I don't want to work for. I've gotten along with everyone at every job I've had, so I'm not intimidated by these, but every one I've had has been utterly pointless.