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Comment by nugget
Uber and Airbnb taught me to pay attention to what people do, not what they say. By November 2010 I was taking Uber(Cab) once a day around SOMA and absolutey loving it, referring all my friends to it, etc...and yet I still remember letting the pessimism of the online nay sayer crowd infect my brain and convince me it wasn't an awesome service. Live and learn. Airbnb was a little different in that they had a soft pivot from renting out a spare bed/room to mostly full home rentals (it was just a much easier site to use than the other options available at the time), but not too different than Uber in terms of traction once it really hit.