To be honest, I think it has always been sucky in many ways. They change it quite frequently, but it doesn't actually seem to be changes that improve the UI. It only makes it frustratingly different than before.
I often wonder if the projects my team works on ends up that way. We A/B test a lot of changes and often find that it makes absolutely no difference in conversion. In the end we often don't change things that seem to be "obvious" improvements for fear that we'll just frustrate our customers by changing things in ways they don't care about.
I often wonder if the projects my team works on ends up that way. We A/B test a lot of changes and often find that it makes absolutely no difference in conversion. In the end we often don't change things that seem to be "obvious" improvements for fear that we'll just frustrate our customers by changing things in ways they don't care about.
UI design is hard :-)