I read the whole letter and loved the tone of it! It jumps at you right away that: (1) Here's a guy who really cares about his business, its future, his employees. (2) He talks candidly about the reasons for closing up: his declining health, sales volumes, even including awkward sentences like "So chalk is more environmentally friendly, I think." I am now a fan of Hagoromo.
It was rather refreshing at a time when I can't stand reading more than a paragraph of a typical press release of a BigCo written by lawyers or PR specialists. Unlike this essay, those are intended to obfuscate, not to inform.
It was rather refreshing at a time when I can't stand reading more than a paragraph of a typical press release of a BigCo written by lawyers or PR specialists. Unlike this essay, those are intended to obfuscate, not to inform.