> I'm always looking for something interesting, but there isn't anything new.
Agreed. There's been a shift where the focus isn't on introducing new products. Instead, focus has been on expanding the options within already established items. Eg. more flavors of chips, more types of hummus, different sizes of the same products, gluten free/HMO/low sugar versions, etc. Have you been in the cereal section lately? There are about 10 flavors of frosted mini wheats. Part of this trend could be that consumers are facing severe decision fatigue and end up opting for simpler (and in most cases cheaper) products.
Agreed. There's been a shift where the focus isn't on introducing new products. Instead, focus has been on expanding the options within already established items. Eg. more flavors of chips, more types of hummus, different sizes of the same products, gluten free/HMO/low sugar versions, etc. Have you been in the cereal section lately? There are about 10 flavors of frosted mini wheats. Part of this trend could be that consumers are facing severe decision fatigue and end up opting for simpler (and in most cases cheaper) products.