At first glance, I read the logo as AURD rather than AURO, and I still had a bit of cognitive effort to remember that it's an O after finishing the article and scrolling back to the top.
Could be because I saw the old logos first, which seem far closer to D's than O's and so I was anchored to AURD, but might be worth testing with new players?
At first glance, I read the logo as AURD rather than AURO, and I still had a bit of cognitive effort to remember that it's an O after finishing the article and scrolling back to the top.
Could be because I saw the old logos first, which seem far closer to D's than O's and so I was anchored to AURD, but might be worth testing with new players?