It is unique enough to stand apart, but not so far out there that its unapproachable or unnecessarily too hipster, and manly enough without scaring off the metro-sexual or gay crowd (and please, don't take this as offense, it's just that they gravitate to certain brands that are more "gentlemenly" than flat out "manly").
Their website portrays their brand extremely well, their famous video (https://www.youtube.com/watch?v=ZUG9qYTJMsI) is absolutely amazing for how low budget it is, and, well, how fail it is and they just keep rolling with it. Its genius.
I just wish they'd veer into the double edged safety razor market, which in my opinion, needs a bit of disruption too.
It is unique enough to stand apart, but not so far out there that its unapproachable or unnecessarily too hipster, and manly enough without scaring off the metro-sexual or gay crowd (and please, don't take this as offense, it's just that they gravitate to certain brands that are more "gentlemenly" than flat out "manly").
Their website portrays their brand extremely well, their famous video (https://www.youtube.com/watch?v=ZUG9qYTJMsI) is absolutely amazing for how low budget it is, and, well, how fail it is and they just keep rolling with it. Its genius.
I just wish they'd veer into the double edged safety razor market, which in my opinion, needs a bit of disruption too.