The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up.
This has been far, far better marketing exercise than their WWDC keynote.
This has been far, far better marketing exercise than their WWDC keynote.