Apple wants to give it away for free, not the artists. Apple needs the artists, hence they need to pay.
Revenue rising with the new service will eat into the other revenue streams from sales. Subscription revenue has already been proven to be laughable with Spotify.
Saying that Apple gets to keep all the extra profit because they paid the artists during arbitrary terms set by Apple is incredibly short sighted, as the profit you speak of means profit to Apple, but a loss to the music industry.
Revenue rising with the new service will eat into the other revenue streams from sales. Subscription revenue has already been proven to be laughable with Spotify.
Saying that Apple gets to keep all the extra profit because they paid the artists during arbitrary terms set by Apple is incredibly short sighted, as the profit you speak of means profit to Apple, but a loss to the music industry.