Ask HN: Which Works Best, Free Trial or Money-Back Guarantee?
I'm wondering if I should
1) offer a 7-day Free Trial, or
2) charge the CC upfront and give a 30-day 100% Money-back Guarantee.
There are some articles out there which say that the 7-day Free Trial works best, but I wanted to take the pulse of the actual hacker community on this subject. If the free trial approach indeed works best, what's the perfect timespan: 3 days, 7 days, or even 30 days?
If anyone has done any A/B tests on this, please let me know. Thanks!
There are some articles out there which say that the 7-day Free Trial works best, but I wanted to take the pulse of the actual hacker community on this subject. If the free trial approach indeed works best, what's the perfect timespan: 3 days, 7 days, or even 30 days?
If anyone has done any A/B tests on this, please let me know. Thanks!