I think that's a bit of a stretch. When I hear "Honda", I think of cars. When I hear "Ford", I also think of cars. When I hear "IMAX", I think of theaters. When I hear "SteamVR", I think of computer games and virtual reality. If anything, IMAX has even less footing than the other companies I mentioned.
Now, that's just me, but I can imagine it being similar for most people.
Now, that's just me, but I can imagine it being similar for most people.