IMAX demands are ridiculous, but Ars's claim that IMAX is merely used as an example of "something awesome" is dubious when high quality VR happens to provide a substitute for going to an IMAX theater.
This is why IMAX is annoyed: they understand that VR is a huge threat to their business. The reason watching a movie on a very large screen is better than watching it up-close on a small screen is that in the case of the large screen, your eyes can relax by focusing at infinity. With VR, you can effectively simulate an infinitely large screen infinitely far away.
This is why IMAX is annoyed: they understand that VR is a huge threat to their business. The reason watching a movie on a very large screen is better than watching it up-close on a small screen is that in the case of the large screen, your eyes can relax by focusing at infinity. With VR, you can effectively simulate an infinitely large screen infinitely far away.