There used to be a CEO of Bing (Qu Lu and Nadella had been in that slot) but last year, Bing was split up under 5 VPs; there's no longer a real Bing organization.
It's strange. Bing has 20% market search share under its own name, plus 13% under the Yahoo brand. That's 33%. Google has 64%, so Bing is now more than half the size of Google in terms of searches. That's OK market share; it's like being Chrysler vs General Motors.
Bing's profits, though, are awful. Microsoft apparently loses money on Bing.[1] It's hard to tell from the way Microsoft reports online services. Google's advertising revenue is 18 times Microsoft's. That's Bing's problem. Nobody buys Bing ads. It's surprising, with the the market share, that Bing can't fix this.
There used to be a CEO of Bing (Qu Lu and Nadella had been in that slot) but last year, Bing was split up under 5 VPs; there's no longer a real Bing organization.
It's strange. Bing has 20% market search share under its own name, plus 13% under the Yahoo brand. That's 33%. Google has 64%, so Bing is now more than half the size of Google in terms of searches. That's OK market share; it's like being Chrysler vs General Motors.
Bing's profits, though, are awful. Microsoft apparently loses money on Bing.[1] It's hard to tell from the way Microsoft reports online services. Google's advertising revenue is 18 times Microsoft's. That's Bing's problem. Nobody buys Bing ads. It's surprising, with the the market share, that Bing can't fix this.
[1] https://www.ventureharbour.com/visualising-size-google-bing-...