Related to this - If European IT companies continue to lose against their bigger US competitors, the Europeans will start protecting themselves. Indeed this is what is happening right now with EU anti-trusting (remember Obama said "they can't compete").
Spotify and SoundCloud are some of the European IT stories at the moment, if they are both slaughtered by Apple, that will not go well for trade negotiations. Additionally, like the Chinese, Europeans are getting increasingly weary of reliance of US made hardware.
Upshot: Spotify and SoundCloud failing will give more fuel to EU protectionists and will in the long run curb the reach of US tech multinationals.
Spotify and SoundCloud are some of the European IT stories at the moment, if they are both slaughtered by Apple, that will not go well for trade negotiations. Additionally, like the Chinese, Europeans are getting increasingly weary of reliance of US made hardware.
Upshot: Spotify and SoundCloud failing will give more fuel to EU protectionists and will in the long run curb the reach of US tech multinationals.