Oh yeah I just pulled that from a fever dream I had, that sort of thing never happens in real life.
> "Embrace, extend, and extinguish", is a phrase that was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
> "Embrace, extend, and extinguish", is a phrase that was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish