It is nice to see Apple has finally started taking notice of the competition (larger phones, multi-tasking, alternative keyboards/swipe, etc). It seems like Apple stalled in terms of progression there for a few years, maybe after Jobs everyone was too scared to make any significant changes to the golden goose.
I will say I haven't seen too much "innovation" from Apple in recent years. Progression, yes, but innovation no. Apple used to lead the field, and now they're just another "me too" device seller. The Apple Watch in particular is highly disappointing compared to what existed before it (e.g. Moto 360), but for what they lack in innovation they have more than made up for with advertising dollars and celebrity endorsements.
I will say I haven't seen too much "innovation" from Apple in recent years. Progression, yes, but innovation no. Apple used to lead the field, and now they're just another "me too" device seller. The Apple Watch in particular is highly disappointing compared to what existed before it (e.g. Moto 360), but for what they lack in innovation they have more than made up for with advertising dollars and celebrity endorsements.