Subway has a brand problem,most people no longer want the cheapest food around and those that do will go to food trucks or places more "authentic". Subway is now viewed as everything wrong with American food.
For one thing, it is insufficiently "artisanal" for today's consumers. If I was opening a sandwich shop, I would actually offer less options. I would offer a "curated" selection of sandwiches, changing daily/weekly, based on local ingredients. I'd charge 10-12 for a 6" inch sandwich.
For one thing, it is insufficiently "artisanal" for today's consumers. If I was opening a sandwich shop, I would actually offer less options. I would offer a "curated" selection of sandwiches, changing daily/weekly, based on local ingredients. I'd charge 10-12 for a 6" inch sandwich.