I can't actually get the link to load here so I can't evaluate the site itself.
But on a general note: Hire an agency and spend your time growing your business in other areas and stop doing your own PR.
A good agency will help you create the proper messaging to use from your business' strategy, make sure that the announcement newsworthy, and, frankly, likely already has rapport with journalists and knows what they need to write a good story -- this will make them more effective and more efficient than you at pitching your announcement.
The opportunity cost on the pitching alone is insane so, seriously, don't do your own PR.
But on a general note: Hire an agency and spend your time growing your business in other areas and stop doing your own PR.
A good agency will help you create the proper messaging to use from your business' strategy, make sure that the announcement newsworthy, and, frankly, likely already has rapport with journalists and knows what they need to write a good story -- this will make them more effective and more efficient than you at pitching your announcement.
The opportunity cost on the pitching alone is insane so, seriously, don't do your own PR.